Welcome to the Toasted Newsletter 

A little introduction. A lotta sauce.

Hello,

Danny T. here. Most of you know me through Highminded Agency, where we’ve built hundreds of brands in and around entertainment, CPG and vice wellness.

Before that, I spent nearly 15 years in Miami hospitality, and over the years I’ve had the opportunity to work across cannabis, marketing, and nightlife. I have a deep love for these industries, the culture around them and, most importantly, the people behind them.

Now I’m building something of my own.

I started Toasted four years ago as an alternative brunch party in Miami. The idea was simple: bring people together around something other than alcohol.

Turns out, a lot of people are looking for the same thing.

That brunch party has since evolved into Toasted, a relaxation beverage built for Miami and designed for those moments when you just want to stay chill. We combine L-Theanine and Rhodiola with a 0.4mg micro dose of THC to create a subtle shift that helps you relax, loosen the shoulders and stay present.

It’s a premium option that feels natural for a night out, a day at the beach, or a rooftop sunset.

But Promise this newsletter isn’t going to be us constantly lugging Toasted.

We’re going to drop a lotta sauce.

We want to bring you behind the scenes as we build this business from the ground up. What’s working. What isn’t. Trends we’re seeing. Problems we’re running into. And the lessons we’re learning along the way.

We’'ll talk cannabis, branding, marketing, CPG, beverages, DTC and whatever else think is worth sharing.

Hopefully, you get something useful out of it.

We’re incredibly excited to finally bring Toasted to life, and even more excited to have you along for the journey.

You can learn more at Drink Toasted or follow us @drinktoasted.

Thanks for being part of our community. We look forward to sharing what we learn.

Until next time,

Stay Toasted.

Danny T.